latas enroscables

¿Cómo no se nos ocurrió antes? ¡Latas enroscables que eliminan los collarines de plástico!

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Corona, junto con su agencia de Publicidad Leo Burnett ha creado latas enroscables que permiten apilar hasta 10 de ellas para eliminar los collarines de plástico.

Esta noticia es simplemente maravillosa, una idea tan sencilla, con un coste tan bajo de inversión (simplemente hay que crear un nuevo molde), ¿cómo no se nos ocurrió antes?

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Según explica el Marketing VP de Corona, Carlos Ranero:

“en la industria de las bebidas han existido diferentes soluciones para disminuir el uso del plástico. El problema es que terminan utilizando otros materiales. La propuesta de Corona es muy sencilla y elimina el uso del plástico”.

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Aunque la idea tiene sus detractores y acusan a Corona de estrategia publicitaria dada la cercanía del festival Cannes Lions, no se puede negar que la idea es brillante.

 Ahora sólo tenemos que esperar para ver la solución en los lineales de los supermercados y empezar a ser más responsables con el medio ambiente en general y con los inquilinos del medio acuático en particular.

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Fuente: Reason Why

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